The Top 7 Ways McDonald’s is

Building a Better Experience,


McDonald’s is raising the bar on everything we do — from our food, to putting more choice and control in the hands of our customers. We’re taking big steps to improve our customers’ dining experience with us, offering new ways to order and pay, table service and premium menu choices.

This just-for-you experience is already found in nearly 2,600 international restaurants around the globe and we’re excited to be bringing that same experience to our customers here in the U.S. Restaurants in Florida, New York and Southern California have already started making these changes. And additional restaurants in urban markets — including San Francisco, Boston, Chicago, D.C. and Seattle — will do the same in early 2017.

1. We’re making ordering fun

Our guests are lovin’ our new touchscreen, self-order kiosks that let you order exactly what you want with more choices than ever before.

GIF of customer at the self-order kiosks. Over-the-shoulder shot, customer taps a couple of things, then removes their hand so that the GIF can loop.

2. New choices and delicious tastes

Yes, we are making changes to our food, like switching from margarine to butter in our classic Egg McMuffin, but we are also offering new premium menu options like guacamole, Sriracha mayo and more in our new Signature Crafted recipes. Plus premium desserts!

Still images of Signature Crafted recipes, plus still images of the Egg McMuffin and Big Mac to touch on favorite core menu items. These will be animated into a GIF.

3. Pay your way

Now, you can pay with your card at the kiosk or use mobile pay options like Apple or Android Pay. We’re even testing Google Hands Free payment options in the San Francisco Bay area. (Yes, you can still pay at the cash register!)

GIF of customer using Apple/Android Pay (tapping phone)

4. Surprise! Table Service! At McDonald’s!

That’s right. McDonald’s now brings your food right to you! The introduction of table service makes the dining-in experience more comfortable, relaxed, convenient and stress-free.

GIF of crew member delivering meal to table and smiling

5. Fresh, new décor

We are refreshing the décor of our restaurants to be more contemporary with modern colors, bold graphics, and easy to read digital menu boards, reflecting the spirit of our customers.

Artistic beauty shots of the updated restaurant; Focus on wall art, stools, décor, etc. To be turned into slideshow GIF.

6. We’re making drive-thru even better

We are testing digital menu boards at the drive thru that change throughout the day to show you the most timely and relevant deals and menu items at any given time. We’re even rolling out double-lane drive thrus to make your experience more speedy!

Customer going through the drive-thru, showcasing digital menu boards in the background.

7. A New Level of Service, Just for You

New ways to order, modern technology, new ways to pay, table service, and a new focus on hospitality for our guests. That’s a whole new level of service at McDonald’s, just for you.

GIF of crew member smiling and interacting with customer

VR Experience

See for yourself… a better McDonald’s, just for you.

For customers who are curious about these changes to our restaurants, we’ve created another way to transport you there with a virtual reality experience.

Follow the steps below to check it out, because we know seeing is believing!

  • Visit to view the virtual reality experience.
  • When viewing on your desktop, press play and use your mouse to view the full 360!
  • When viewing on your mobile device or tablet, launch the YouTube app by selecting “OPEN” or tap the three dots in the top right hand corner and select “Desktop.”
  • Explore our updated restaurant experience, created just for you!

For those with Google Cardboard glasses, these steps can help take your experience to the next level!

  • Using your mobile device, load the video in landscape mode.
  • Then, press the Google Cardboard icon in the bottom right hand corner of the screen.
  • Place your device in the pre-folded Google Cardboard glasses and enjoy!


A Better McDonald’s Just for You

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A Better McDonald’s Experience in the UK

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How It’s Working Around the World

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Building the Drive Thru Experience

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Bringing This Better Experience Here

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McDonald’s Experience Sound Bites

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McDonald’s Experience B-Roll

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Showcasing the Experience

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NYC Event Day Capture

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